Lisa draws from nearly three decades of media experience—on both the receiving and sending ends. After almost 17 years as a broadcast news producer, she launched her intended career in public relations in 2000 and led the public affairs practice as Senior Vice President of SalterMitchell (formerly Herrle Communications Group) until July of 2013.
As director of public affairs, Lisa played an important role in strategic planning by facilitating brainstorming sessions, developing creative content, and identifying news angles. She has led statewide campaigns that have resulted in major client victories, as well as a grassroots campaign that helped save Florida’s State Library.
While continuing her work with SalterMitchell clients as a senior consultant to the firm, Lisa launched Hall+Media in part to pursue additional opportunities to advocate on behalf of judicial branches that are under siege across the country.
A graduate of the University of Oklahoma, Hall moved to Florida in 1987 to accept a position as News Producer for WSVN in Miami. In 1990, she migrated north to Tallahassee, where she continued her journalism career as Capital Bureau Chief and Regional Manager for a television news cooperative serving 10 stations across Florida. She went on to serve as News Director for WTWC and Managing Editor for Florida’s News Channel before making the move to public relations. Lisa is Accredited in Public Relations (APR) and credentialed as a Certified Public Relations Counselor (CPRC) by the Florida Public Relations Association. She is active in numerous community organizations.